While food has always been considered a basic necessity, the age-old adage that the next kill meant your next meal and that you have to eat just to survive – is no longer the accepted view among social circles today. Now, food is as much considered a celebration as it is sustenance and nourishment for our bodies. Great lengths are gone to by food enthusiasts to ensure the food they eat is prepared with the finest ingredients and the utmost attention to detail with regards to presentation and of course, taste.
It is this growing trend, this new food-consciousness that is gripping society in a positive way that we would like to acknowledge and “feed”, for it has awakened us to the possibilities of what can be created when the perfect combination of ingredients find their way into the hands of a passionate preparer of all things, food. We will proudly entitle this, the new food fad – presenting food like a fine art in how it is prepared, shared and ultimately, experienced!
Internationally recognized cook, author and TV celebrity- Martha Stewart stated it so elegantly: “As a professional cook, cookbook author and teacher, I have a noticed a shift in the role that food plays in our lives and in our culture. Food has become more than one of life’s great pleasures. It has become a signifier of style, too.” (source) The fad of food is quickly becoming an extension of our personalities and of the values that shape our respective worldviews. Just as the expert wine aficionado has developed a signature, keen taste for the subtle nuances that are characteristic of good wine, so have we developed a refined appreciation for the food we eat as a form of expression in the celebration of life.
If there ever was a place that is so caught up in the fad of food and that has so given itself over to exploring this fad in every possible way, form, or fashion; that place is undoubtedly, Austin, TX. Austin is considered one of the top cities for…. well, just about everything! Food and all that it entails – is no exception to the Austin tops everything mantra that it continues to wear proudly with each new patch of approval it’s been awarded by the critics.
Austin takes food loving, food tasting and yes, even food touring to whole new levels. In 2014 alone, there were hundreds of independent licenses awarded to food truck owners, whose passion to share their culinary art could only be best expressed by taking it to the streets, literally. Then, there are the restaurants… there are restaurants everywhere that cook up every possible combination of foods and flavors that span countless cultures and countries to create some of the most delicious displays of the culinary craft ever concocted. To Austin, TX, the food fad is all all about creating demand and building a “fan-base” of loyal constituents who will share their experience and spread the news of your praise and taste-worthy accomplishments abroad.
Yes, the food fad is here to stay and this universal awareness to explore the possibilities of just what we can create with the right amount of ingredients and inspiration – is on the rise. To this end, the growing trend of Food Tourism, Food Tasting and Food Touring Companies is the newest fad to take the love of food to entirely new realms, worthy of our exploration. Food tasting takes paying customers on a tour to sample a grouping of the best, most unique restaurants of each city so they can literally, get a true taste of that city and the best it has to offer.
If you have ever wanted to discover where the locals eat whenever you are touring or traveling to a new city or you’d like to explore those finer eating establishments that have earned national or international acclaim, then going on a food tour is the best way to uncover that city’s hidden riches! Touring and traveling to new places is more than just finding the points of interest or historical landmarks; it is equally about delving into the culture and the vibe of that city to truly know its character. This is what food tasting and food tourism is all about – getting to know a city on an entirely new level and in an intimate setting that only food can bring!
What then is this new fad shaping the country? The answer cannot be found in mere words but only in the experience, itself! Go taste and see what this trend that’s shaping the nation is all about! Then, go and experience the best that your city has to offer in the way of food, fun and the latest fad…